National Life Group appoints Frank Lucia as General Agent for Baltimore Agency, expanding leadership in financial services

Montpelier, VT - (December 17, 2024) National Life Group, a leader in life insurance and financial planning, is excited to announce the appointment of Frank Lucia as the new General Agent of its Baltimore Agency, Worthington Financial Partners, beginning January 1.

Frank Lucia Brings Decades of Financial Expertise to Baltimore Agency
Lucia brings 32 years of experience in the financial services industry to his role as General Agent. The past 19 years have been in leadership roles with National Life, most recently serving as Regional Vice President of Affiliated Distribution where he partnered with field leadership to acquire and develop talent and to grow life, annuity and equity sales.

“I have spent the past nine years working alongside Frank as we have grown Affiliated Distribution,” Executive Vice President of Affiliated Distribution Rebecca Dunne said. “Frank is purpose-driven with a strong work ethic. He has incredible relationship-building skills and has embraced the Baltimore community as his own. We are excited for him to take this well-deserved next step in his career and look forward to working with him as he enhances our culture and presence in Baltimore.”

Innovative Leadership for Worthington Financial Partners
“I am deeply honored and grateful for the opportunity to lead Worthington Financial Partners,” Lucia said. “I’m excited to embark on this new journey with our dedicated team and valued clients. Under my leadership, the firm will focus on innovative strategies and personalized planning to help clients achieve their financial goals.”

Lucia earned a Bachelor of Science in Corporate Finance from Rutgers College’s School of Business New Brunswick, New Jersey. He earned his master’s degree from Neumann College in Aston, Pennsylvania.

An avid music aficionado and fisherman, Frank and his wife have three daughters.

About the National Life Group Affiliated Channel
The National Life Group Affiliated Channel is on a multi-year growth trend with double-digit recruiting growth year over year. National Life is fully committed to recruiting and developing new agents and advisors to bring financial literacy and solutions to the communities we serve.

About National Life Group
National Life is here to bring you peace of mind. We’ve been keeping our promises since 1848. Believe in tomorrow, do good today. Learn more at NationalLife.com

Contact: Daphne Larkin, corporate communications, National Life Group, 802.229.3607.

National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, Vt., in 1848, Life Insurance Company of the Southwest, Addison, Texas, chartered in 1955, and their affiliates.  Each company of National Life Group is solely responsible for its own financial condition and contractual obligations.  Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.