National Life Group appoints new VP of Marketing and Brand

Montpelier, VT - (January 13, 2025) National Life Group, a leader in life insurance and financial services, is excited to announce the appointment of Linda Goldstein as the new Vice President of Marketing and Brand, as of January 7.

Goldstein brings over 30 years of expertise in customer experience, marketing and brand development with a background in insurance, banking and financial services.

Most recently, Goldstein was the Chief Customer Experience and Marketing Officer at CSAA Insurance Group, where she led the creation of award-winning campaigns, pioneered advanced customer segmentation strategies, and introduced innovative digital and sustainability initiatives that resulted in substantial gains in customer engagement, retention, and revenue.

“Linda's deep expertise in leveraging data-driven marketing and brand strategies will be invaluable as we continue to elevate the experiences we deliver to our distribution partners,” Executive Vice President and Chief Marketing Officer Matt Frazee said.

Goldstein earned her MBA from Fordham University and a Bachelor of Science in Business Administration from Boston University. Her exceptional contributions have garnered widespread recognition, including being named one of the San Francisco Business Times' Most Influential Women in Business, as well as receiving multiple accolades for her excellence in marketing and customer experience.

“I’m thrilled to join National Life Group at such an exciting time for the company,” Goldstein said. “With its strong commitment to delivering exceptional customer experiences and driving innovation, I look forward to collaborating with the talented team to enhance the brand and elevate the value we provide to our agents.”

About National Life Group
National Life is here to bring you peace of mind. We’ve been keeping our promises since 1848. Believe in tomorrow, do good today. Learn more at NationalLife.com

Contact: Daphne Larkin, corporate communications, National Life Group, 802.229.3607.

National Life Group® is a trade name of National Life Insurance Company, founded in Montpelier, Vt., in 1848, Life Insurance Company of the Southwest, Addison, Texas, chartered in 1955, and their affiliates.  Each company of National Life Group is solely responsible for its own financial condition and contractual obligations.  Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.